It was a challenging decision to leave Google as ‘Vice President of Location & Local Service’ and join Yahoo as CEO on 10th July, 2012. If we compare at the any matrix including the stock market, Google outrun the Yahoo, over the last 3 years.  Considering the size of the company, Yahoo’s revenue growth rate was -10% in 2009, -2% in 2010 and -5% in 2011 (Source: Bloomberg). And going even back to 2006 – 2008 although the growth rate was positive, the overall business revenue was shrinking.

As Yahoo was looking for yet another CEO, Marissa Mayer had already a work experience of 13 years at Google. She was looking for a new challenge and already made her mind to join Yahoo when she flew to New York to meet ‘Michel Wolf’ and other board members of Yahoo. The board members were all very much impressed by the game plan she had to take the company to the  next level.

One the major focus of Marissa was to improve the company’s culture. She offered the employees with free snacks, she had her meals at the cafeteria herself, and banned working from home.

Besides her efforts to lift up the company, two major security breaches happened in late 2016, compromising the information of more than a billion users, as Verizon already announced the accusation of Yahoo for $4.83B, because the board members agreed on that due to falling growth rate of Yahoo.

Lately Marissa Mayer has announced that she will forego her  bonus and equity grant over Security Breaches.

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